Unilever
A comms strategy and campaign about regenerative argriculture
Tasked to identify the key messages that would resonate with four very different audiences. I conducted a listening audit and audience research to build a messaging and channel structure.
(work completed whilst at That Lot, Weber Shandwick)
The Result
+1,000 attendee’s to the live LinkedIn webinar
+2,000 active engagements on Instagram