Ocean Bottle
Launching a brand campaign for a Socially responsible reusable water bottle brand.
We found that guilt wasn’t an emotion that would elicit action, and that 78% already owned a reusable water bottle but still forgot to use it.
So the campaign #Econfession Challenge, encouraged the public to admit to their not so eco-friendly habits or behaviours that they would like to change.
Ocean Bottle employee’s launched leading by example, unashamedly sharing their own #econfessions to show that even they don’t get it right all the time.
(work completed whilst at DRUM, Omnicom)
The Result
The campaign hashtag achieved 40M views
Branded search traffic went up 56%
Brand following on TikTok increased by 220%
The campaign was covered in Creative Review Annual 2022, along with Campaign Live, Trend Watching and other industry publications.
